Monica Murphy

DIRECTOR OF OPERATIONS

Monica Murphy brings a powerful combination of financial acumen and leadership to Caine & Weiner Medical. With a B.S. in Mathematics from UCLA and nearly 30 years of management experience, including 23 years in ARM and 14 years in healthcare finance, she possesses in-depth knowledge to drive success across Caine & Weiner Medical’s operations. Hyper-focused on compliance, analytics, and process improvement, Monica leverages her extensive systems and technology expertise to design and implement strategies that maximize revenue, optimize efficiency, and foster a thriving team environment. Beyond Caine & Weiner Medical, she is a passionate industry advocate. She actively serves on CAC’s educational and legislative committees and supports the educational initiatives of HFMA, AAHAM, and CAHAM. Outside of work, she enjoys cooking, traveling, and creating lasting memories with her family. Her daily inspiration is fueled by the wisdom of John Wooden: “Be prepared and be honest,” and “Make each day your masterpiece.”

Heather Turcany

DIRECTOR OF BUSINESS DEVELOPMENT

Heather Turcany joined Caine & Weiner Medical as Director of Business Development in 2025, bringing nearly 30 years of collections experience, including hands-on work that began early in her career as a collector. This foundation gives her a deep, practical understanding of the full collections lifecycle and the operational realities faced by healthcare organizations.

Known for her results-driven approach, Heather builds lasting client partnerships while helping healthcare providers, hospitals, and billing companies optimize receivables through tailored, compliant, and strategic solutions that support their financial and operational objectives.

With extensive expertise in CRM and sales enablement tools, Heather is passionate about exceeding sales goals, expanding pipeline growth, and optimizing the sales process—all while maintaining rigorous regulatory standards.

Highly engaged in the healthcare revenue cycle community, Heather has served on the board and as Affiliate Committee Chair for multiple state MGMA chapters. She remains actively involved with AAOE, IL MGMA, and HFMA, and has also been involved with HBMA and AAHAM throughout her career.

Originally from Illinois, Heather lives south of Chicago with her three children. Outside of work, she enjoys cheering them on at volleyball and football games, gardening, and unwinding with a crochet project.

Sylvia Romero

ACCOUNTING SUPERVISOR

Sylvia joined Caine & Weiner Medical in January of 2007. She has over 40 years of experience in the ARM industry. As our primary bookkeeper, she brings extensive knowledge of bookkeeping principles and best practices. Sylvia provides accounting leadership through managing the posting department, maintaining payroll, and assisting in HR-related matters. Her past experience in the collections industry has included providing support as a legal assistant and working as a client liaison. She continues to stay up-to-date by attending workshops and seminars. She believes “mindfulness in the workplace is the key to success”, a tenet she lives out through yoga, cycling, and gardening.

Gina Cruz

BILLING AND RECOVERY SUPERVISOR

Gina has over 27 years of ARM industry and customer service experience, over 24 years of experience in healthcare receivables management at Caine & Weiner Medical, and 13 years of management experience. She provides the leadership for our insurance team, support, and staff training, and provides client support. Gina’s great communication skills, collaborative approach, and vast experience with the company make her an instrumental presence both on and off the floor, managing staff, and influencing policy. She is a dedicated leader and continues her professional development through educational seminars focused on compliance and team development.